The creators UGC (User Generated Content or User Generated Content) these are ordinary people who create content on social networks or digital platforms. The difference with the influencers is that these creators don't necessarily have a lot of followers. What they do is to share your experience or opinion about a product, service or brand, and this content is authentic because it comes directly from the users.

Imagine that you buy a t-shirt and I love it so much that you decide to upload a picture to Instagram or make a video recommending her.